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Does the employer have to invite Job Match candidates?

For employers and their representatives. On a Job Bank ad for an LMIA, ESDC requires Job Match, and an invitation to apply for every job seeker it matches in the first 30 days at or above a star rating: 2 stars for low-wage positions, 4 for high-wage. A few questions find ESDC's rule for this posting.

Answer for your situation

Every quote below was checked word for word on IRCC’s own pages on October 25, 2026. Each answer names its source page and that page’s date.

What IRCC says, situation by situation

Yes, if they were matched in the ad's first 30 days with 2 stars or more.

Yes, every match rated 2 stars or more in the first 30 days

In IRCC’s words:
“When seeking to fill a low-wage position, you're required to invite all job seekers matched within the first 30 days of your job advertisement to apply for the position if they're rated 2 stars or more .”
“When creating your job posting, you must select the "default" or "basic" option.”
“You must consider job seeker applications submitted through Direct Apply.”
“Direct Apply is enabled by default. By disabling it or not considering Direct Apply applicants, you may be considered as not meeting the recruitment effort requirements.”
“If a Job Bank posting remains active after the LMIA is submitted, all advertising requirements—including mandatory Job Match and Direct Apply features—must still be met. Service Canada will review all recruitment activities up until a decision is made on the LMIA application.”
“You must keep records of your recruitment and advertising efforts for a minimum of 6 years. You'll also be asked to provide the results from the recruitment efforts you undertook to fill the position.”
Source: IRCC, page dated September 22, 2026
No: the low-wage rule covers matches of 2 stars or more.

Not a 1-star match: the low-wage rule covers 2 stars or more

In IRCC’s words:
“When seeking to fill a low-wage position, you're required to invite all job seekers matched within the first 30 days of your job advertisement to apply for the position if they're rated 2 stars or more .”
“The Job Match service allows you to see anonymous profiles of registered job seekers that correspond to the skills and requirements outlined in your job posting. Each match is rated using a star system of 1 to 5 stars. The more stars received by the match, the greater the compatibility between your advertised position and the anonymous job seeker.”
“You must consider job seeker applications submitted through Direct Apply.”
Source: IRCC, page dated September 22, 2026
Yes, if they were matched in the ad's first 30 days with 4 stars or more.

Yes, every match rated 4 stars or more in the first 30 days

In IRCC’s words:
“When seeking to fill a high-wage position, you're required to invite all job seekers matched within the first 30 days of your job advertisement to apply for the position if they're rated 4 stars or more .”
“When creating your job posting, you must select the "default" or "basic" option.”
“You must consider job seeker applications submitted through Direct Apply.”
“Direct Apply is enabled by default. By disabling it or not considering Direct Apply applicants, you may be considered as not meeting the recruitment effort requirements.”
“You must keep records of your recruitment and advertising efforts for a minimum of 6 years. You'll also be asked to provide the results from the recruitment efforts you undertook to fill the position.”
Source: IRCC, page dated September 18, 2026
No: the high-wage rule covers matches of 4 stars or more.

Not below 4 stars: the high-wage rule covers 4 stars or more

In IRCC’s words:
“When seeking to fill a high-wage position, you're required to invite all job seekers matched within the first 30 days of your job advertisement to apply for the position if they're rated 4 stars or more .”
“The Job Match service allows you to see anonymous profiles of registered job seekers that correspond to the skills and requirements outlined in your job posting. Each match is rated using a star system of 1 to 5 stars. The more stars received by the match, the greater the compatibility between your advertised position and the anonymous job seeker.”
“You must consider job seeker applications submitted through Direct Apply.”
Source: IRCC, page dated September 18, 2026
No, but advertising elsewhere instead of Job Bank needs a written rationale.

Job Match comes with a Job Bank ad; advertising elsewhere instead needs a written rationale

In IRCC’s words:
“You must use the Job Match service for recruitment purposes when advertising a position on Job Bank.”
“You must advertise the position on the Government of Canada's Job Bank . If another website or method is used instead, you must submit a written rationale and explanation.”
Source: IRCC, page dated September 22, 2026
No, but an alternative to Job Bank needs a written rationale.

Job Match comes with a Job Bank ad; an alternative method needs a written rationale

In IRCC’s words:
“You must use the Job Match service for recruitment purposes when advertising a position on Job Bank.”
“you must advertise on the Government of Canada’s Job Bank . If you choose to use an alternative method, you must submit a written rationale and explanation of the alternative method”
Source: IRCC, page dated September 18, 2026

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Written by AHI Life from IRCC’s own pages; the quotes are IRCC’s words, re-read on their pages every day. General information, not legal advice, and not yet reviewed by a licensed consultant (RCIC). Only a licensed representative may charge you for immigration advice.